It is used primarily in cognitive psychology for the field exploring the laws of meaningful perception of the data which people constantly get from the world that seems primarily chaotic. What Is the Gestalt Theory?īasically, Gestalt is the term that comes from the German word Gestalt meaning “shape, form”. So, today we are going back to basics: let’s start revising how Gestalt grouping principles can affect user interfaces positively. Exploring the ways how people perceive information and using them for building good navigation, digestible copy, and effective color choice has a great impact on the usability of the product – and scannability as its important part. Visual hierarchy in web and mobile interfaces belongs to the domain knowing which designers strengthen their creative potential. Even creative experiments are based on the knowledge of interaction mechanisms and factors influencing them: to break the rules, you have to know them well. Yet, there’s no magic on this way: this skill is based on not only talent but also practical experience and persistence in studying theory, standards, and guidelines which quickly change together with technology and devices. In lots of cases, that’s not bragging but the real skill to see all the details together, to feel the possible pitfalls of the user flow, to find the original solutions not ruining usability. Unless we are aware of this, we can be deceived easily by our minds.īy being aware of this fact, we can be alert and learn to disassociate our beliefs, desires, needs, etc., from reality that is difficult to perceive when we want something with all our energies.Many designers can boast of having creative intuition and a sharp eye: they add as much passion and feeling into the layout of the future website or app as rational thinking and measurement. The brain can make us see whatever it wants in any given moment. The fact is that the substance only triggers the action on the brain. Rene Descartes once wrote about a lucid dream he had, and how it all seemed to be real, he couldn’t tell the difference and got scared by the power of the brain to make us believe something that is not there. Imagine how many times we may have been deceived by our brains, thinking something is the way we see it when, in fact, it is decent. We can get an idea of how the brain perceives reality just by watching this picture, probably all of you can see the star in the center, but that’s because you know the form, you’ve seen a lot of stars and your brain instantly associates the blank spaces with the shape of a star. When there’s an intersection between two objects or more, we tend to perceive the objects as a single one. You automatically put him in the category of a businessman, and since no businessman can’t be trusted, you think the same of him. In the same way, if you see a businessman in a suit on the street, and you previously had a bad experience with a businessman, it will go like this: You can see two lines of “people,” the only difference between the first and the second lines is the yellow color on one of the individuals.Įven though it has a different color, we still see it as the other, because they share the most important characteristic. Simply put, we tend to group people, objects, or anything that looks similar. Since the brain uses logic to make a decision, it can make up an incorrect conclusion that makes sense to itself, based on two incorrect premises that were caused by a traumatic experience.īecause of this, it is important to be conscious of the way our brains work. In logic, this is called a Syllogism, a conclusion, resulted from the deductive reasoning of two previous premises assumed to be correct this was first formulated by Aristotle. “There are dangerous delinquents in Madison Square Park” “There are dangerous delinquents in the parks.” This traumatic experience will cause your brain to create a solid premise and conclusion like: Imagine that you go to a park for the first time in your life, and unfortunately you happen to bump into a delinquent who steals your belongings and threatens your life. You see, this makes us incorrectly perceive reality. It doesn’t matter the color or the lines that make up a triangle, as long as it has the shape of a triangle, it will be a triangle. This happens because they share the most important characteristic, which is their shape. Look at the forms, imagine they are all painted with a different color, our brain would still put the circles with other circles and triangles with other triangles.
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